Speakers

Andreea Loredana Boghiu

Senior Product Manager
Publicis Sapient

Andreea is a Senior Product Manager with over two decades of experience spanning financial services, e-commerce, energy, and software. Currently leading product work on the Digital Euro initiative at the European Central Bank, she has built her career on translating complex technical landscapes into clear, actionable product direction, from banking platforms at BRD Groupe Société Générale to multi-benefit systems at Edenred and process transformation at Banca Transilvania. 

Holding a BSc in Engineering and Management from the University Politehnica of Bucharest and certified as a SAFe Product Owner/Product Manager, Andreea brings a rare combination of deep analytical rigour and hands-on delivery experience across Agile and enterprise environments. 

Her relationship with AI is anything but theoretical. Since 2024, she has actively integrated tools like ChatGPT, Copilot, Perplexity, Lovable, and NotebookLM into her daily workflow, winning an internal innovation contest for prototype creation and consistently bridging the gap between concept validation and production. The talk From Noise to Value is the honest account of that journey: what worked, what didn't, and what it revealed about the enduring value of expert judgment in an age of AI-generated output. 

When she's not shaping digital products, Andreea recharges with long walks, good conversations, films, and books, the kind of slow, human inputs that no prompt can replicate.