Speakers

Dr. Péter Szántó

Co-Founder & CPO
reel8 Digital & AI Production House

Peter Szanto’s specialization in branding, audiovisual marketing, and artificial intelligence is the result of a distinguished career. He is a Forbes 30 Under 30 honoree, a 3-time TEDx speaker, and the author of Válj valóra! published by HVG. The serial entrepreneur for almost 20 years is an award-winning international digital and strategist and branding expert.

He founded several ventures and startups, including SpringTab, B Creative, and http://szanto.co/. He is currently the co-founder and Chief Production Officer of reel8, the digital & AI production house of Positive Adamsky. Throughout his professional tenure, he worked with organizations such as Time Warner, MasterCard, Tesco, ProSiebenSat.1, Ogilvy, Furla, and OTP Bank.

He earned a Pro Universitate Award and cum laude master degrees from Corvinus University of Budapest, subsequently living and working in the United States while pursuing postgraduate studies at the Lloyd Greif Center for Entrepreneurial Studies within the Marshall School of Business at the University of Southern California. He completed his doctoral studies in business at Budapest Business University in 2026 with a focus on branding, specifically the value of Personal Branding. He hosted the inaugural Startup and Social Media show on RTL Klub. Peter is a frequent speaker at international business conferences, including SXSW, the Lean Startup Conference, Business of Software, Pioneers Festival, and Wolves Summit, as well as at Hungarian institutions and events, such as Kurt Academy, Internet Hungary, Brain Bar, and the Marketing Summit.

He publishes in business journals including HVG, Forbes, Piac es Profit, ITBusiness, and Social Media Examiner. With OTP SmartBank, he won the App of the Year award at the MasterCard Mobile Banking App competition, where he was responsible for Customer Development and UX. Personal branding, storytelling, and digital innovations like AI supported these achievements. This combination of expertise led to his seven-year tenure as a content creator on YouTube. In his own words, he describes himself as someone who loves great experiences. This principle guides him in both his private life and professional work.