Speakers
Martin Roehder
Head of Online Technology, IT Platforms and Software Engineering
Tchibo GmbH
Martin is currently Head of Online Technology, IT Platforms and Software Engineering for Tchibo GmbH. He is responsible for all inhouse developed software products like the eCommerce platform as well as all IT infrastructure and platform teams. Before starting his fast career at Tchibo in 2020, he spent 13 years at Audi AG covering the fields: engineering in autonomous driving, innovation in electronics, data science and swarm intelligence engineering working in the silicon valley, digital sales for B2C and enterprise architecture for Audis sales IT.
Martin holds a doctor degree in computer science obtained for his work in the autonomous driving domain. Martin lives with his family in Hamburg and whenever he is not digging into tech topics, you find him sailing or at the soccer court together with his son. You can connect with Martin here: https://www.linkedin.com/in/dr-martin-roehder-618640178/
Agenda
Follow the speaker schedule.
04 June 2025 — 16:15 to 16:45 on Web Stage
Beyond the Cart: Rethinking E-Commerce as a Product, Not a Platform
Rodica Piciorusi
[Managing Director of Tchibo TECH Romania and Head of Tchibo TECH International — Tchibo Tech] ;Martin Roehder
[Head of Online Technology, IT Platforms and Software Engineering — Tchibo GmbH]